The Ultimate Guide To Paid Ads Strategy

for Content Creators

 

Whether you're grappling with data requests from clients, unsure about your pricing strategy, or confused by KPIs and metrics, this guide is your solution. It's packed with key tools including a price guide, email templates for data requests, marketing terms + formulas, and more!

ONLY $29.99!

INSIDE THE GUIDE: WHAT TO EXPECT

Explore the 12 key areas essential for content creators and marketers:
  • Most Common Marketing Metrics
  • Paid Ad Metrics
  • Marketing Terms
  • Paid Media Benchmarks
  • Best Ways to Launch Creatives
  • Client Budget Clues
  • Questions for Brands
  • Creative Rescue Tips
  • Upsell Offers That Work
  • Email Templates
  • Tips on Rates
  • Pricing Examples 

Over 40+ pages of information that'll help position you as a Paid Ads & Creative Strategist for only $29.99!

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DETAILED SECTION BREAKDOWN

SECTIONS 1 - 4: 

Most Common Marketing Metrics: Learn essential metrics that every marketer should track, from engagement rates to ROI, and learn how they impact content strategies.

Paid Ad Metrics: Get a deep understanding of the specific metrics + formulas determining the success of paid campaigns, including click-through rates, conversion rates, cost per acquisition, and more.

Marketing Terms: Get familiar with essential marketing terminology, ensuring you can communicate effectively and understand industry discussions.

Paid Media Benchmarks: Learn about the benchmarks for paid media, to set and measure realistic goals and expectations for the content based on industry standards.

DETAILED SECTION BREAKDOWN

SECTIONS 1 - 4: 

Most Common Marketing Metrics: Learn essential metrics that every marketer should track, from engagement rates to ROI, and learn how they impact content strategies.

Paid Ad Metrics: Get a deep understanding of the specific metrics + formulas determining the success of paid campaigns, including click-through rates, conversion rates, cost per acquisition, and more.

Marketing Terms: Get familiar with essential marketing terminology, ensuring you can communicate effectively and understand industry discussions.

Paid Media Benchmarks: Learn about the benchmarks for paid media, to set and measure realistic goals and expectations for the content based on industry standards.

SECTIONS 5 - 8: 

Best Ways to Launch Creatives: Learn best practice ways to launch ads that perform well from the start, enabling you to advise brands on optimizing new creatives effectively.

Client Budget Clues: Gain insights into identifying client budget signals, helping you tailor your proposals and strategies to match their financial capacity.

Questions for Brands:  Get key questions to ask brands to align on goals and strategies, including crucial data inquiries for optimizing campaign success.

Creative Rescue Tips: Equip yourself with targeted questions to ask when clients suggest your content isn't performing, helping you pinpoint whether the issue lies elsewhere and ensuring your creative work is on track.

 

SECTIONS 9 - 12: 

 Upsell Offers That Work:  Discover upsell opportunities that align with your clients' goals, adding value to their campaigns and increasing your bottom line.

Email Templates: Utilize ready-made email templates for everything from initial outreach and data requests to campaign proposals and performance reports, streamlining your client communications.

Tips on Rates: Gain marketer insights on brand feedback to contracts, providing you with the knowledge to approach clients with the understanding of their concerns and needs.

Pricing Examples: Review pricing models and package examples tailored for content creators, designed to meet brand expectations and encourage higher ROI. This approach aims to improve content performance and foster lasting brand relationships.

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WANT MORE ON PAID ADS STRATEGY?

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Join the Content Creators Marketing Bootcamp and transform your approach to content strategy and pricing. This 4-day virtual bootcamp equips you with the skills to read basic marketing KPIs, increase revenue using data, confidently justify your rates, and upsell value-added services. Get ready to deliver optimized content and command the rates you deserve with data-driven insights and strategies.

SCHEDULE:

DAY 1: Monday, February 12th  at 7 PM PST
DAY 2: Tuesday, February 13th at 7 PM PST
DAY 3: Wednesday, February 14th at 6 PM PST
DAY 4: Thursday, February 15th at 7 PM PST

Class recordings will be available for replay by the following day.

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IT'S TIME...

GET TRAINED, GET PAID: LEARN MARKETING KPIS AND USE DATA TO BACKUP YOUR RATES!

If you're in the UGC Paid Ads space, learn how to craft strategies from data and negotiate rates you're worth.

ENROLL NOW

HEY, I'M LAMEES!

Over the last decade, I've helped brands generate over $5B in revenue and managed more than $250M+ in spend! How? By building a strong omnichannel and creative strategy that centers on revenue growth.

I’m a marketing expert with coaching and agency experience. I earned my MBA and taught Brand Strategy and Qualitative Marketing at Cal State LA. As a Fractional CMO, I offer specialized marketing services including paid ads coaching, training, consulting, and strategy builds.   

By leveraging the power of data, I'm able to tell a story that informs my approach to strategizing and maximizing ROI for my clients. Work with me if you’re ready to unlock your brands full potential.