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Digital Marketing Basics

Overwhelmed by digital marketing? You’re not alone. Small business owners often ask: Why does it matter, where do I start, which platforms work best, and how do I attract customers? In this 90-min training—60 min of instruction and 30 minutes of Q&A—you’ll get clear answers to these key questions and simplify your path to success.

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Join us on February 15, 2025, at 10:00 AM PT.
Can’t make it live? The recording will be available the same day.
Sign Up Now!
Live Online Training for:
 

Intro to Digital Marketing

Overwhelmed by digital marketing? You’re not alone. Small business owners often ask: Why does it matter, where do I start, which platforms work best, and how do I attract customers? In this 90-min training—60 min of instruction and 30 minutes of Q&A—you’ll get clear answers to these key questions and simplify your path to success.

00

DAYS

00

HOURS

00

MINS

00

SECS

Join us on Feb 08, 2025, @ 10:00 AM PT.
Can’t make it live? The recording will be available the same day.
Sign Up Now!

KEY TAKEAWAYS...

  • Introduction to Digital Marketing: Learn what digital marketing is, why it’s important, and how it helps small businesses grow online.

  • Choosing the Right Marketing Channels: Discover which marketing channels—like SEO, social media, email, or paid ads—are most effective for small businesses.

  • Paid Advertising Strategies: Understand the benefits of paid ads, how to set a realistic budget, and calculate your ROI to ensure success.

  • Essential Website Features: Find out why having a website is crucial and learn the must-have features to attract and convert customers.

  • Realistic Marketing Timelines: Get clarity on how long it takes to see results from strategies like SEO, paid ads, and email campaigns.

  • Email Marketing Benefits: Explore how email marketing helps retain customers, boost sales, and grow your audience effectively.

  • Tracking Marketing Success: Learn how to monitor and analyze important metrics like CTR, CPC, and ROI with tools like Google Analytics.

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Intro to Digital Marketing

What is digital marketing, & why does it matter? 

Discover the fundamentals of digital marketing, its key components, and why it’s essential for small business growth. Learn through real-life examples of successful campaigns tailored to small businesses.

Choosing the Right Channels

Which digital marketing channels work best for small businesses?

Understand the strengths of SEO, social media, email marketing, and paid ads. Learn how to choose the right channels for your goals and see a side-by-side comparison of Google Ads and Facebook Ads.

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Paid Advertising

Is paid social media advertising worth it? 

Explore the benefits and challenges of paid ads, how to budget effectively, and what kind of ROI to expect.

Paid Advertising

Is paid social media advertising worth it? 

Explore the benefits and challenges of paid ads, how to budget effectively, and what kind of ROI to expect.

Website Essentials

Do I really need a website, and what should it include?

Learn why your website is a crucial part of your digital marketing strategy. Discover the must-have elements, like calls-to-action and mobile optimization, with practical examples and checklists.

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Timelines & Expectations

How long does it take to see results from digital marketing?

Set realistic expectations for when you’ll see success from SEO, paid ads, and other strategies. Visualize the journey with a timeline showing typical results for each channel.

Timelines & Expectations

How long does it take to see results from digital marketing?

Set realistic expectations for when you’ll see success from SEO, paid ads, and other strategies. Visualize the journey with a timeline showing typical results for each channel.

Email + SMS Marketing

Is email & SMS marketing effective?

Find out how email marketing can retain customers, drive repeat sales, and grow your audience.

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Measuring Success

What are the most important digital marketing metrics to track? 

Learn how to monitor and analyze metrics like CTR, CPC, and ROI. Explore tools like Google Analytics and social media insights with a live demo to track your performance effectively.

Measuring Success

What are the most important digital marketing metrics to track? 

Learn how to monitor and analyze metrics like CTR, CPC, and ROI. Explore tools like Google Analytics and social media insights with a live demo to track your performance effectively.

Next Steps

& Wrap-Up

We’ll review the key points, answer your questions in the Q&A, and provide steps to help you get started.

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HEY, I'M LAMEES!

Over the last decade, I've helped brands generate over $5B in revenue and managed more than $250M+ in spend! How? By building a strong omnichannel and creative strategy that centers on revenue growth.

I’m a marketing expert with coaching and agency experience. I earned my MBA and taught Brand Strategy and Qualitative Marketing at Cal State LA. As a Fractional CMO, I offer specialized marketing services including paid ads coaching, training, consulting, and strategy builds.   

By leveraging the power of data, I'm able to tell a story that informs my approach to strategizing and maximizing ROI for my clients. Work with me if you’re ready to unlock your brands full potential.

Expand Your Growth...

Meta (Facebook) Ads Starter Guide

Discover the marketing ecosystem and how to kickstart Facebook sales ads with our guide. Learn key pre-launch essentials, understand competitors, and craft effective sales campaigns. Our guide simplifies the journey from targeting to ad creation, setting you up for success.

$29.99 – Limited Time! (Reg. $39.99)

You could keep guessing, but how's that working out?

Join this live 90-minute digital marketing training designed for small business owners. Discover what digital marketing is, effective channels, how to budget, website must-haves, Google Ads vs. Facebook Ads, email marketing, key metrics to monitor, and more to grow your business.

$75 – Limited Time! (Reg. $100)

Paid Ads Guide for Content Creators

Navigate the complex world of paid ads with this guide, designed specifically for content creators. This guide includes everything from understanding marketing KPIs, communicating effectively with clients, assessing client budgets, to practical tips for launching new creatives. It's packed with valuable resources like a pricing guide, email templates for KPI requests, upsell offers, and more!

$29.99 USD

What People are Saying...

 
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Case Studies

 

Spent $89K, generated over $1M in crowdfunding.

Drone company launched a crowdfunding round using an online platform to raise funds for its first launch. We broke the website and raised over the allotted $1M cap. We used existing creatives and recutting in a way that would excite people to be a part of an incredible opportunity.

 

Took FB account from $100 a day to $5K+ a day!

It's possible to scale a small e-commerce brand with simple iPhone footage. The power is literally at your fingertips. We filmed real people using the products and listing out the benefits. With a few A/B tests, we found winning creatives and continue to create alternative versions. See how we recently scaled!  

Broke $1M in Revenue in 1 Month!

There's nothing better than working with a brand to hit its first $1 MILLION dollar revenue month goal! It's all about running an effective omnichannel strategy and creative testing! 

Enroll Now!

Case Studies 

Spent $89K, generated over $1M in crowdfunding.

Drone company launched a crowdfunding round using an online platform to raise funds for its first launch. We broke the website and raised over the allotted $1M cap. We used existing creatives and recutting in a way that would excite people to be a part of an incredible opportunity.

Took FB account from $100 a day to $5K+ a day!

It's possible to scale a small e-commerce brand with simple iPhone footage. The power is literally at your fingertips. We filmed real people using the products and listing out the benefits. With a few A/B tests, we found winning creatives and continue to create alternative versions. See how we recently scaled!  

 

Broke $1M in Revenue in 1 Month!

There's nothing better than working with a brand to hit its first $1 MILLION dollar revenue month goal! It's all about running an effective omnichannel strategy and creative testing! 

Enroll Now!